000 00434nam a22001337a 4500
005 20220519150336.0
008 121015t xxu||||| |||| 00| 0 eng d
100 _aAnoop M
_918103
245 _aA study on effectiveness of advertisement and development of lead generation strategy for an ITES firm
260 _aKochi
_bSchool of Management Studies
_c2012
300 _a62p
700 _aGuide: Dr. Jagathy Raj V P
_923085
942 _cPR
999 _c327726
_d327726