000 00577cam a22001934a 4500
005 20220519150413.0
008 110819s2011 caua b 001 0 eng
082 0 0 _a658.84
_bLEE
100 1 _aLee, Nancy,
_923265
245 1 0 _aSocial marketing
_binfluencing behaviors for good/4e
_cNancy R. Lee, Philip Kotler.
250 _a4th ed.
300 _axi, 502 p. :
_ecd rom
653 _aSocial marketing
653 _aBehavior modification
700 1 _aKotler, Philip.
942 _cBK
260 _aThousand Oaks, Calif
_bSAGE Publications,
_cc2011.
020 _a9788132110200
999 _c327903
_d327903