000 00462nam a22001457a 4500
005 20220519150633.0
008 141028t xxu||||| |||| 00| 0 eng d
100 _aAmritha,Ajith
_924377
245 _aA Study on Impact of Celebrity Endorsement on Youth's Buying Behaviour-With Special Reference to Student's of CUSAT
260 _aKochi
_bSchool of Management Studies
_c2014
300 _a86p
500 _aMBA(TT)
653 _aConsumer Behaviour
942 _cPR
999 _c328565
_d328565