| 000 | 00563nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20220519150952.0 | ||
| 008 | 170302b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332574144 | ||
| 082 |
_a659.1 _bMOR |
||
| 100 | _aMoriarty, Sandra | ||
| 245 |
_aAdvertising and IMC; _bPrinciples and practice |
||
| 250 | _a10ed | ||
| 260 |
_aNew Delhi _bPearson _c2016 |
||
| 300 | _a668p. | ||
| 653 | _aIMC | ||
| 653 | _aAdvertising | ||
| 653 | _aBrand communication | ||
| 653 | _aMedia | ||
| 700 | _aMitchell,Nancy D | ||
| 700 | _aWells,William D | ||
| 942 | _cBB | ||
| 999 |
_c329401 _d329401 |
||