| 000 | 00523nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20220519150957.0 | ||
| 008 | 171117b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332574144 | ||
| 082 |
_a659.1 _bMOR |
||
| 100 | _aMoriarty, Sandra | ||
| 245 | _aAdvertising and IMC: principles and practice / 10e. | ||
| 250 | _a10th ed. | ||
| 260 |
_aNew Delhi _bPearson _c2017 |
||
| 300 | _a669p. | ||
| 653 |
_aIMC _aAdvertising _aBrand communication |
||
| 700 | _aMitchell, Nancy D | ||
| 700 | _aWells, William D | ||
| 942 | _cBK | ||
| 999 |
_c329419 _d329419 |
||