000 00500nam a22001577a 4500
005 20220519151014.0
008 171220b xxu||||| |||| 00| 0 eng d
020 _a9789332571198
082 _a658.83
_bMAL/E;1
100 _aMalhotra,Naresh K
_91090
245 _aEssentials of marketing research
_ba hands - on orientation
260 _aIndia
_bPearson
_c2016
300 _a432p.
653 _aMarketing research
_aresearch design formulation
_adata collection
_adata analysis
_areporting
942 _cBK
999 _c329486
_d329486