000 | 00607nam a22001817a 4500 | ||
---|---|---|---|
005 | 20220519151017.0 | ||
008 | 171221b xxu||||| |||| 00| 0 eng d | ||
020 | _a9788131703823 | ||
082 |
_a659.1 _bJEF'2006' |
||
100 |
_aJefkins, Frank _91075 |
||
245 | _aAdvertising / 4e | ||
250 | _a4th ed. | ||
260 |
_aIndia _bPearson _c2006 |
||
300 | _a416p. | ||
653 |
_aAdvertising and the modern world _aAdvertising expenditure figure _aAdvertising involvement _aTypes of advertising _aAdvertising research _aPlanning and executing an advertising campaign |
||
700 |
_aYadin, Daniel _91077 |
||
942 | _cBK | ||
999 |
_c329495 _d329495 |