000 00607nam a22001817a 4500
005 20220519151017.0
008 171221b xxu||||| |||| 00| 0 eng d
020 _a9788131703823
082 _a659.1
_bJEF'2006'
100 _aJefkins, Frank
_91075
245 _aAdvertising / 4e
250 _a4th ed.
260 _aIndia
_bPearson
_c2006
300 _a416p.
653 _aAdvertising and the modern world
_aAdvertising expenditure figure
_aAdvertising involvement
_aTypes of advertising
_aAdvertising research
_aPlanning and executing an advertising campaign
700 _aYadin, Daniel
_91077
942 _cBK
999 _c329495
_d329495