000			00816nam a22001937a 4500
005			20220519151017.0
008			171221b xxu||||| |||| 00| 0 eng d
020			_a9789332542204
082			_a658.827 _bKEL'2018'
100			_aKeller, Kevin Lane _91038
245			_aStrategic Brand Management / 4e _bBuilding,measuring,and managing brand equity
250			_a4th ed.
260			_aIndia _bPearson _c2018
300			_axxix,586p,
653			_aBrands and brand management _aUnderstanding business-to-business branding _aUnderstanding market leadership _aIdentifying and establishing brand positioning _aDesigning marketing programs to build brand equity _aGrowing and sustaining brand equity _aStrategic brand management guidelines
700			_aParameswaran, Ambi M.G
700			_aJacob, Isaac
942			_cBK
999			_c329496 _d329496