000 00494nam a22001817a 4500
005 20220519151105.0
008 190326b xxu||||| |||| 00| 0 eng d
020 _a9781259026058
082 _a658.82
_bSHA
100 _aShah, Kruti
245 _aAdvertising and integrated marketing communications
_cShah, Kruti.
260 _aChennai
_bMc Graw Hill
_c2018
300 _axxviii, 889p.
653 _aAdvertising
653 _aMarketing
653 _aMarketing communications
942 _cBK
999 _c329667
_d329667