| 000 | 00743nam a22002537a 4500 | ||
|---|---|---|---|
| 005 | 20220519151124.0 | ||
| 008 | 190510b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780749481568 | ||
| 082 |
_a658.827 _bCOL |
||
| 100 |
_aColeman,Darren _eAuthor |
||
| 245 |
_aBuilding brand experiences: a practical guide to retaining brand relevance _cColeman,Darren |
||
| 260 |
_aLondon _bKogan page _c2018 |
||
| 300 |
_axiv,280p. _bBook |
||
| 653 | _aBuilding brand | ||
| 653 | _aBranding -marketing | ||
| 653 | _aConsumers' preferences | ||
| 653 | _aConsumer satisfaction | ||
| 653 | _aBrand experience | ||
| 653 | _aBrand values | ||
| 653 | _aBrand essence | ||
| 653 | _aBrand promise | ||
| 653 | _aBrand personality | ||
| 942 | _cBK | ||
| 999 |
_c329757 _d329757 |
||