| 000 | 00670nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20220519151129.0 | ||
| 008 | 190513b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781473997981 | ||
| 082 |
_a659.1 _bHAC |
||
| 100 |
_aHackley, Chris _eAuthor |
||
| 245 |
_aAdvertising and promotion/ 4e. _cHackley, Chris |
||
| 250 | _a4th ed. | ||
| 260 |
_aLondon _bSage _c2018 |
||
| 300 | _axiv, 370p. | ||
| 653 | _aAdvertising | ||
| 653 | _aAdvertising theory | ||
| 653 | _aPromotional communication | ||
| 653 | _aCreative agency model | ||
| 653 | _aGlobal advertising strategy | ||
| 653 | _aAdvertising research | ||
| 700 | _aHackley, Rungpaka Amy | ||
| 942 | _cBK | ||
| 999 |
_c329776 _d329776 |
||