| 000 | 00677nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20220519151134.0 | ||
| 008 | 190517b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332586499 | ||
| 082 |
_a658.834 2 _bKUM |
||
| 100 |
_aKumar, Ramesh S. _eAuthor _917799 |
||
| 245 |
_aConsumer behaviour: the Indian context(concepts and cases)/ 2e. _cKumar, Ramesh S. |
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| 250 | _a2nd ed. | ||
| 260 |
_aNoida _bPearson _c2017 |
||
| 300 | _axv, 329+1p. | ||
| 653 | _aConsumer decision making | ||
| 653 | _aConsumer behaviour | ||
| 653 | _aBranding strategies | ||
| 653 | _aMarketing strategies | ||
| 653 | _aMarketing communication | ||
| 653 | _aRetail equity | ||
| 942 | _cBK | ||
| 999 |
_c329802 _d329802 |
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