| 000 | 00667nam a22002417a 4500 | ||
|---|---|---|---|
| 005 | 20220519151319.0 | ||
| 008 | 201012b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332536623 | ||
| 082 |
_a658.8 _bMOH |
||
| 100 |
_aMohr, Jakki _eAuthor |
||
| 245 |
_aMarketing of high-technology products and innovations/ 3e _cMohr, Jakki J. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNoida _bPearson _c2020 |
||
| 300 | _a542p. | ||
| 653 | _aMarketing | ||
| 653 | _aHigh technology industries | ||
| 653 | _aMarketing research | ||
| 653 | _aProduct management | ||
| 653 | _aHigh-tech customers | ||
| 700 | _aSengupta, Sanjit | ||
| 700 | _aSlater, Stanley | ||
| 942 | _cBB | ||
| 999 |
_c330268 _d330268 |
||