000 00580nam a22002057a 4500
020 _a978071283182
082 _a005:658.8
_bMAR
100 _aMarshall, Greg W
245 _aMarketing management
260 _aBoston:
_bMcGaw-Hill,
_c2010
300 _axxvi,566p.
_bG16;EN28;PC2;I32p.
500 _aContains Glossary, Endnotes, Photocredits, Company Index, Name Index, Subject Indiex
650 _aMarketing Strategy
650 _aConsumer Market
650 _aProduct Development
650 _aGlobal Market
650 _aCustomer
700 _ajohnston, Mark W
942 _cBK
999 _c341228
_d341228