000 00540cam a2200193 a 4500
020 _a9780199696451 (cloth : alk. paper)
082 _a347.77
_bJOH
100 1 _aJohnson, Phillip.
245 1 0 _aAmbush marketing and brand protection : law and practice
250 _a2nd ed.
260 _aOxford ;
_aNew York, NY :
_bOxford University Press,
_c2011.
300 _alix, 459 p. ;
650 0 _aAdvertising laws.
650 0 _aMarketing
650 0 _aSpecial events
650 0 _aCorporate sponsorship
650 0 _aTrademarks
942 _cBK
999 _c341584
_d341584