000 | 00540cam a2200193 a 4500 | ||
---|---|---|---|
020 | _a9780199696451 (cloth : alk. paper) | ||
082 |
_a347.77 _bJOH |
||
100 | 1 | _aJohnson, Phillip. | |
245 | 1 | 0 | _aAmbush marketing and brand protection : law and practice |
250 | _a2nd ed. | ||
260 |
_aOxford ; _aNew York, NY : _bOxford University Press, _c2011. |
||
300 | _alix, 459 p. ; | ||
650 | 0 | _aAdvertising laws. | |
650 | 0 | _aMarketing | |
650 | 0 | _aSpecial events | |
650 | 0 | _aCorporate sponsorship | |
650 | 0 | _aTrademarks | |
942 | _cBK | ||
999 |
_c341584 _d341584 |