| 000 | 00552cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a9780273737872 (pbk.) | ||
| 082 | 0 | 0 |
_a659.44 _bKEL |
| 100 | 1 | _aKeller, Kevin Lane, | |
| 245 | 1 | 0 | _aStrategic brand management : building, measuring, and managing brand equity. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : New York : _bFinancial Times/Prentice Hall, _cc2012. |
||
| 300 |
_axxv, 940 p. : _bill. ; |
||
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aBrand name products | |
| 700 | 1 | _aAp�ria, Tony. | |
| 700 | 1 | _aGeorgson, Mats. | |
| 942 | _cBK | ||
| 999 |
_c341925 _d341925 |
||