000 00525cam a2200193 a 4500
020 _a9780199556601 (pbk.)
020 _a0199556601 (pbk.)
082 0 0 _a658.8
_bWES
100 1 _aWest, Douglas C.
245 1 0 _aStrategic marketing : creating competitive advantage.
250 _a2nd ed.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2010.
300 _axxvi, 585 p. :
_bcol. ill. ;
650 0 _aMarketing
650 0 _aMarketing
700 1 _aFord, John B.
700 1 _aIbrahim, Essam.
942 _cBK
999 _c341926
_d341926