000 00428cam a2200157 a 4500
020 _a9780132177153 (pbk. : alk. paper)
020 _a0132177153 (pbk. : alk. paper)
082 0 0 _a658.8
_bLEV
100 1 _aLevens, Michael.
245 1 0 _aMarketing : defined, explained, applied.
250 _a2nd ed.
260 _aBoston :
_bPrentice Hall,
_cc2012.
300 _axi, 371 p. :
_bcol. ill. ;
650 0 _aMarketing.
942 _cBK
999 _c341927
_d341927