| 000 | 00646cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a9780415898348 (hardback : alk. paper) | ||
| 020 | _a9780415898355 (pbk. : alk. paper) | ||
| 020 | _a9780203802168 (ebook) | ||
| 082 | 0 | 0 |
_a658.8 _bJAG |
| 100 | 1 | _aJagdish, N Seth | |
| 245 | 1 | 4 | _aThe 4 A's of marketing : creating value for customers, companies and society |
| 260 |
_aNew York : _bRoutledge, _c2012. |
||
| 300 |
_a209 p. : _bill. ; |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 | _aCustomer relations | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aRajendra, S Sisodia | |
| 942 | _cBK | ||
| 999 |
_c342051 _d342051 |
||