| 000 | 00868nam a22002177a 4500 | ||
|---|---|---|---|
| 020 | _a9781785360725 (Hardback) | ||
| 082 |
_a658.8 _bBIL |
||
| 100 | _aBilton Chris | ||
| 245 | _aThe Disappearing Product: marketing and markets in the creative industries | ||
| 260 |
_aCheltenham: _bEdward Elgar Pablishing, _c2017. |
||
| 300 | _axv,254p. | ||
| 520 | _aThe Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. | ||
| 650 | _aCultural industries - Marketing | ||
| 650 | _aCultural industries - Economic aspects | ||
| 650 | _aMarketing - Management | ||
| 650 | _aBusiness and Management | ||
| 650 | _aMarketing and Markets in the Creative Industries | ||
| 650 | _aMarket Structure: towards the social product | ||
| 650 | _aProducts, Brands and Experiences | ||
| 942 | _cBK | ||
| 999 |
_c344595 _d344595 |
||