| 000 | 01108nam a22003137a 4500 | ||
|---|---|---|---|
| 020 | _a978-0-7494-7843-8 | ||
| 082 |
_a658.8:004.738.5 _bRYA |
||
| 100 | _aRyan, Damian | ||
| 245 | _aUnderstanding Digital Marketing: Marketing strategies for engaging the digital generation | ||
| 250 | _a4th | ||
| 260 |
_aGreat Britain: _aUnited States: _bKogan Page, _c2017. |
||
| 300 | _axxxv, 424p. | ||
| 650 | _aDigital marketing... the origin of... | ||
| 650 | _aHave a plan and stick to it...strategy | ||
| 650 | _aCrouch, touch, pause...engage... | ||
| 650 | _aSearch: being found online | ||
| 650 | _aUnderstanding social media | ||
| 650 | _aUnderstanding e-mail marketing | ||
| 650 | _aUnderstanding mobile marketing | ||
| 650 | _aContent marketing and native advertising | ||
| 650 | _aUnderstanding programmatic | ||
| 650 | _aAll about video | ||
| 650 | _aUnderstanding online PR | ||
| 650 | _aUnderstanding performance marketing | ||
| 650 | _aUnderstanding the IoT | ||
| 650 | _aOptimizing the customer and user experience | ||
| 650 | _aThe future of digital marketing | ||
| 942 | _cBK | ||
| 999 |
_c344672 _d344672 |
||