000			01355nam a22001817a 4500
020			_a9781138298965
082			_a347.77 _bKON
100			_aKongolo,Tshimanga
245			_aIntellectual property branding in the developing world : a new approach to non-technological innovations
260			_aNew York _bRoutledge _c2019
300			_axv, 135 p. _b25 cm.
500			_aThis book identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world.
650			_aBrand name products -- Law and legislation -- Developing countries.
650			_aIntellectual property -- Economic aspects -- Developing countries.
650			_aBrand name products -- Law and legislation.
700			_aTshimanga Kongolo
942			_cBK
999			_c344843 _d344843