000 | 00580nam a22002057a 4500 | ||
---|---|---|---|
020 | _a978071283182 | ||
082 |
_a005:658.8 _bMAR |
||
100 | _aMarshall, Greg W | ||
245 | _aMarketing management | ||
260 |
_aBoston: _bMcGaw-Hill, _c2010 |
||
300 |
_axxvi,566p. _bG16;EN28;PC2;I32p. |
||
500 | _aContains Glossary, Endnotes, Photocredits, Company Index, Name Index, Subject Indiex | ||
650 | _aMarketing Strategy | ||
650 | _aConsumer Market | ||
650 | _aProduct Development | ||
650 | _aGlobal Market | ||
650 | _aCustomer | ||
700 | _ajohnston, Mark W | ||
942 | _cBK | ||
999 |
_c345062 _d345062 |