| 000 | 00912nam a22002657a 4500 | ||
|---|---|---|---|
| 020 | _a978-1-137-46952-6 | ||
| 082 |
_a347.77 _bALK |
||
| 100 | _aAlkaersig, Lars | ||
| 245 | _aIntellectual Property Rights Management: Rookies, Dealers, Strategists and Strategic Dealers | ||
| 260 |
_aNew York, USA: _bPalgrave Macmillan, _c2015. |
||
| 300 | _axvii, 195p. | ||
| 650 |
_a1. Introduction _aWhat is IP? _aPatents _aTrademarks _aCopyrights _aDesign Rights |
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| 650 | _a2. IP Archetypes: Rookies, Strategists, Dealers and Strategic Dealers | ||
| 650 | _a3. The IP Rookie | ||
| 650 | _a4. The IP Dealer | ||
| 650 | _a5. The IP Strategist | ||
| 650 | _a6. The IP Strategic Dealer | ||
| 650 | _a7. IP Strategy | ||
| 650 | _a8. Markets For IP | ||
| 650 | _a9. IP Archetypes and Demographics | ||
| 650 | _aIP and Economic Performance | ||
| 700 | _aBeukel, Karin | ||
| 700 | _aReichstein, Toke | ||
| 942 | _cBK | ||
| 999 |
_c348197 _d348197 |
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