000 00696nam a2200241 a 4500
001 adlib96000001
003 ViArRB
005 20151026132007.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
020 _a1-57851-826-1
022 _a
040 _aAdlib
082 _a658.8.013
245 _aHow customers think: essential insights into the mind of the market
250 _a
260 _aBoston
_bHarward Business School Press
_c2003
300 _axxii, 321p.
_c
500 _a
100 _aZaltman, Gerald
_e
700 _a
_a
942 _cBK
653 _aConsumer behaviour- psychological aspects
_aConsumers- psychology
_aMarketing- psychological aspects
_aCreative thinking
999 _c39736
_d39736