| 000 | 00695nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | adlib96000001 | ||
| 003 | ViArRB | ||
| 005 | 20151026132026.0 | ||
| 008 | 960221s1955 dcuabcdjdbkoqu001 0deng d | ||
| 020 | _a0-256-00227-4 | ||
| 022 | _a | ||
| 040 | _aAdlib | ||
| 082 | _a658.8 | ||
| 245 | _aMarketing management: operating, strategic, and administrative | ||
| 250 | _a3rd ed. | ||
| 260 |
_aIllinois _bRichard D. Irwin _c1973 |
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| 300 |
_axii, 560p. _c |
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| 500 | _a The previous edition of this book were published under the title: marketing management: analysis and planning | ||
| 100 |
_aHoward, John A. _e |
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| 700 |
_a _a |
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| 942 | _cBK | ||
| 653 | _aMarketing management | ||
| 999 |
_c40284 _d40284 |
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