000 00477nam a22001697a 4500
005 20151026130416.0
008 091209t xxu||||| |||| 00| 0 eng d
080 _a658.511
_bLUC
100 _aLuck, David J.
_910095
245 _aProduct policy and strategy
260 _aNew Jersey
_bPrentice-Hall
_c1972
_99565
300 _aix, 118p. illus
490 _a( Prentice-Hall marketing series )
500 _aBibliog.p. 112 - 114
653 _aProduct management
942 _cBK
999 _c4713
_d4713