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080 _a658:005.51
_bWIT
100 _aWitzel, Morgen
_916275
245 _aTATA
_bthe evolution of a corporate brand
300 _axvii, 222p
653 _aTata group - public relations
_aCorporate planning
_aCorporate image - India
_aBranding (marketing)
_aCreative ability in business
942 _cBK
260 _bPortfolio
_c2010
_aNew Delhi
_916276
020 _a9780670084067
999 _c57836
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