| 000 | 00588nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20151026133149.0 | ||
| 008 | 120918t xxu||||| |||| 00| 0 eng d | ||
| 080 |
_a658.626 _bSIB T |
||
| 100 |
_aSiby Zacharias _921566 |
||
| 245 |
_aEffects of sale promotion on consumer based brand equity (Thesis) _cSiby Zacharias; guided by James Manalel |
||
| 300 | _a337p. | ||
| 653 | _aSales promotion | ||
| 653 | _aBrands-Evolution | ||
| 653 | _aBrand equity | ||
| 700 |
_aJames Manalel; guided by _917906 |
||
| 942 | _cTH | ||
| 260 |
_aKochi _bSchool of Management Studies, CUSAT _c2011 _921567 |
||
| 999 |
_c64320 _d64320 |
||