| 000 | 00545 a2200193 4500 | ||
|---|---|---|---|
| 005 | 20151026133304.0 | ||
| 008 | 140818b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781118153741 | ||
| 080 |
_a658.8 _bDAV |
||
| 100 | _aDavis, John A | ||
| 245 |
_aMeasuring marketing _b110+key metrics every marketer needs |
||
| 250 | _a2nd ed. | ||
| 260 |
_c2012 _bJohn Wiley & Sons _aWeinheim |
||
| 300 | _axxii, 344p. | ||
| 653 | _aMarketing - Planning metrics | ||
| 653 | _aAdvertising - Promotion metrics | ||
| 653 | _aSales metrics | ||
| 942 | _cBK | ||
| 999 |
_c67312 _d67312 |
||