| 000 | 00568 a2200205 4500 | ||
|---|---|---|---|
| 005 | 20151026133323.0 | ||
| 008 | 140828b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788175544406 | ||
| 080 |
_a658.626 _bKAP |
||
| 100 | _a Kapferer, Jean-Noel | ||
| 245 |
_aNew strategic brand management _bcreating and sustaining brand equity long term |
||
| 250 | _a5 | ||
| 260 |
_c2009 _bKogan Page _aNew Delhi |
||
| 300 | _axv, 560p. | ||
| 653 | _aBrand management | ||
| 653 | _aBrand equity | ||
| 653 | _aBrand diversity | ||
| 653 | _aBrand architecture | ||
| 942 | _cBK | ||
| 999 |
_c68188 _d68188 |
||