000 00474nam a2200157 a 4500
005 20151028162228.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.82
100 _aShimp, Terence A.
_925517
245 _a Promotion management and marketing communications
653 _aCommunication-marketing
_aSales promotion & marketing communications
700 _aDe Lozier, M. Wyne
_925516
942 _cBK
260 _aNew York
_bDryden
_c1986
003 ViArRB
999 _c77797
_d77797