000 00528nam a2200193 a 4500
005 20151215124732.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.84
_bYEC
100 _aYeck, John D.
_95305
245 _aPlanning and creating better direct mail
260 _aNew York
_bMcgraw hill
_c1961
300 _axii, 387p.
_cBook
490 _aMcGraw-Hill series in Marketing and Advertising
500 _aX:51 K110
653 _a
700 _aMaguire, John T.
_913636
942 _cBK
003 ViArRB
999 _c90784
_d90784