000 00415nam a2200169 a 4500
005 20151215124740.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.8
_bWIL
100 _aWillsmer, Ray L.
_98249
245 _aDirecting the marketing effort
300 _a469p.
653 _a Marketing
_aManagement
942 _cBK
260 _aLondon
_bStaples
_c1971
500 _aX:51 L12
003 ViArRB
999 _c91058
_d91058