| 000 | 00519nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20151215124823.0 | ||
| 008 | 960221s1955 dcuabcdjdbkoqu001 0deng d | ||
| 082 | _a658.827 | ||
| 100 |
_aJones, John Philip _9739 |
||
| 245 |
_a What is in a name? _badvertising and the concept of brands |
||
| 250 | _a2nd ed. | ||
| 300 | _axxiii, 308p. | ||
| 653 |
_aAdvertising _aBranding _aBrands |
||
| 942 | _cBK | ||
| 260 |
_aNew Delhi _bPrentice Hall of India _c2003 |
||
| 500 | _aSchool of Management Studies | ||
| 003 | ViArRB | ||
| 999 |
_c92345 _d92345 |
||