000			00548nam a2200205 a 4500
005			20151215124907.0
008			960221s1955 dcuabcdjdbkoqu001 0deng d
082			_a659.1 _bROS
100			_aRossiter, John R. _91763
245			_aAdvertising communications and promotion management
250			_a2nd ed.
300			_axv, 640p. _cBook
653			_aAdvertising _aSales promotion
700			_aPercy, Larry _91762
942			_cBK
260			_aNew York _bMcGraw Hill _c1997
500			_aX:513 M74
020			_a007053943X
003			ViArRB
999			_c93724 _d93724