000 00401nam a22001457a 4500
005 20151215124944.0
008 090929t xxu||||| |||| 00| 0 eng d
082 _a615.1
_bCHO
100 _aChoudary, Pavan
_92900
245 _aThe Rx factor
_bstrategic creativity in pharmaceutical marketing
300 _a150p.
942 _cBK
260 _aNew Delhi
_bResponse Books
_c1997
020 _a8170366267
999 _c94842
_d94842