000 00427nam a22001697a 4500
005 20151215125014.0
008 091013t xxu||||| |||| 00| 0 eng d
082 _a658.8
_bRIE;1
100 _aRies, A.I.
_91661
245 _aBottom-up marketing
300 _axiv, 226p.
653 _aMarketing
_aAdvertising
700 _aTrout, Jack
_9508
942 _cTB
260 _aNew York
_bMcGraw Hill
_c1989
020 _a0070527334
999 _c95797
_d95797