000 | 00574nam a22001937a 4500 | ||
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005 | 20151215125030.0 | ||
008 | 091016t xxu||||| |||| 00| 0 eng d | ||
082 |
_a658.8 _bGUI |
||
100 |
_aGuiltinan, Joseph P. _91523 |
||
245 |
_aMarketing management _bstrategies and programs |
||
250 | _a4th ed. | ||
300 | _axvii, 4498p. | ||
490 | _aMcGraw hill series in marketing | ||
653 | _aMarketing management | ||
700 |
_aPaul, Gordon W. _93547 |
||
942 | _cBK | ||
260 |
_aNew York _bMc Graw hill _c1991 |
||
500 | _aIncludes bibliographical references and index | ||
999 |
_c96234 _d96234 |