000 00574nam a22001937a 4500
005 20151215125030.0
008 091016t xxu||||| |||| 00| 0 eng d
082 _a658.8
_bGUI
100 _aGuiltinan, Joseph P.
_91523
245 _aMarketing management
_bstrategies and programs
250 _a4th ed.
300 _axvii, 4498p.
490 _aMcGraw hill series in marketing
653 _aMarketing management
700 _aPaul, Gordon W.
_93547
942 _cBK
260 _aNew York
_bMc Graw hill
_c1991
500 _aIncludes bibliographical references and index
999 _c96234
_d96234