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082 _a659.109 54
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100 _aKumar, S. Ramesh
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245 _aManaging Indian brands
_bmarketing concepts and strategies
300 _axiv, 487p.
653 _aMarketing
942 _cBK
260 _aNew Delhi
_bVikas
_c2001
500 _aIncludes index
020 _a8125909370
003 ViArRB
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