000 00446nam a22001697a 4500
005 20151215125136.0
008 091102t xxu||||| |||| 00| 0 eng d
082 _a658.802
_bRAO
100 _aRao, Vithala R.
_96790
245 _aAnalysis for strategic marketing
260 _aNew York
_bAddison Wesley
_c1998
300 _axiii, 541p.
500 _aIncludes index
653 _aMarketing
700 _aSteckel, Joel H.
_96789
942 _cBK
999 _c98071
_d98071