000 00426nam a2200157 a 4500
005 20151215125158.0
008 960221s1955 dcuabcdjdbkoqu001 0deng d
082 _a658.84
_bCOH
100 _aCohen, William A.
_97953
245 _aDirect response marketing
_ban enterprencurial approach
300 _axiv, 496p.
653 _aDirect marketing
942 _cBK
260 _c1984
_aNew York
_bjohn wiley& sons
003 ViArRB
999 _c98846
_d98846