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Strategic marketing problems

Kerin, Roger A.

Strategic marketing problems cases and comments - 6th ed. - Boston Allyn and bacon 1993 - xii, 720p.

X:51 N394 Includes bibliographical reference and index

ISBN: 0205142427

Subjects--Index Terms: Marketing management Decision making - case studies

Dewey Class. No.: 658.802 / KER

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