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Strategic marketing problems cases and comments

By: Contributor(s): Material type: TextTextPublication details: Boston Allyn and bacon 1993Edition: 6th edDescription: xii, 720pISBN:
  • 0205142427
Subject(s): DDC classification:
  • 658.802 KER
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X:51 N394 Includes bibliographical reference and index

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India