Strategic marketing
Cravens, David W.
Strategic marketing - 4th ed. - Australia Irwin publication 1994 - xxxi, 811p. - The Irwin series in marketing .
0256122121
Marketing Decision making
658.802 / CRA
Strategic marketing - 4th ed. - Australia Irwin publication 1994 - xxxi, 811p. - The Irwin series in marketing .
0256122121
Marketing Decision making
658.802 / CRA