Strategic marketing (Record no. 317939)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519142951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091231t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CRA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256122121 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 9 (RLIN) | 589 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Australia |
| Name of publisher, distributor, etc. | Irwin publication |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 811p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | The Irwin series in marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Decision making |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.