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Market-based Management/4e.

Best,Roger J

Market-based Management/4e. strategies for growing customer value and profitability - 4th ed. - Delhi PHI 2005 - xix,506p.

ISBN: 9788120328068

Subjects--Index Terms: Marketing orientation and performance Market analysis Marketing mix strategies Strategic marketing Marketing plans and performance

Dewey Class. No.: 658.8 / BES

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