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Market-based Management/4e. strategies for growing customer value and profitability

By:

Best,Roger J

Material type: Text

Text

TextPublication details: PHI 2005 DelhiEdition: 4th edDescription: xix,506pISBN:

9788120328068

Subject(s):

Marketing orientation and performance Market analysis Marketing mix strategies Strategic marketing Marketing plans and performance

DDC classification:

658.8 BES

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University Library
Cochin University of Science and Technology
Kochi-682 022, Kerala, India