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Marketing research/8e

Churchill, Gilbert.A.

Marketing research/8e - 8th ed - Singapore Thomson 2002 - xxvi,1006p.

ISBN: 9789812548719

Subjects--Index Terms: Determine research design Sample design and data collection Analysis and interpretation of data Design data- collection methods and forms Marketing research ,the research process and problem definition

Dewey Class. No.: 658.83 / CHU

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