Marketing research/8e (Record no. 324295)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00641nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220519145238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100330t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789812548719 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert.A. |
| 9 (RLIN) | 400 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research/8e |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Thomson |
| Date of publication, distribution, etc. | 2002 |
| Place of publication, distribution, etc. | Singapore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,1006p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Determine research design |
| -- | Sample design and data collection |
| -- | Analysis and interpretation of data |
| -- | Design data- collection methods and forms |
| -- | Marketing research ,the research process and problem definition |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lacobucci, Dawn |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
No items available.